Photo courtesy of Unity PR, on behalf of PizzaExpress.
I love independent. I really like to support local, to find individual shops, eateries and places of interest, and I like to give them my business. I’m not doing this because I want to be poncy; I’m doing it because I am, essentially, a creature of habit. Once I’ve found somewhere I like I’ll shout about it from the rooftops, tell everybody I know, and bring copious amounts of people there. Just ask the Mooli’s boys – they can’t get rid of me!
So when I received an email a few weeks ago from one of the PR team at Unity for PizzaExpress I nearly trashed it immediately. PizzaExpress is not just pizza (which we already know I have an aversion to) but it’s the very name: Express. Express meaning fast. Meaning chain. Meaning I’m-not-going-there-voluntarily. Narrow-minded? Sure. But like I said: creature of habit.