Cookin’ Up A Storm – The Tesco Real Food Challenge + Interview with Carol Vorderman


Image courtesy of Tesco’s.

A few weeks ago I had a mystery phone call from a friend. He had something huge to ask me but I had to keep it secret until it was launched because wow, this was so huge if it got out he’d probably be hung, drawn and quartered, and I would be tossed into a dungeon for crossing the powers that be.

…just kidding. But this was huge and I really couldn’t say anything about it until after the launch. You see, Tesco’s were running a huge recipe competition that was going to be televised later this year and he’d like me to be involved – how could I say no? Even better, I was going to be heading up the Me-Time Meals section with a greatly admired and well-loved British celebrity – the very lovely Carol Vorderman. What’s a girl to do, eh? Clearly get on the blower to Carol for a five-minute chat about all things food.

For the interview with Carol Vorderman, information on the competition and Carol’s recipe, read on…


Feliz Ano Nuevo!


New Year! So long 2010, hello 2011! Keeping this as short as possible because I’m going to make it pretty photo heavy, but as most of you know I’m currently in Spain and have been enjoying a rather sunny and warm lead-up to the end of 2010. So, without further ado, here’s to 2011, Feeder Lady style – also at the end of the post the two winners of my give-away! Happy New Year, kids! Warning to the vegans & vegetarians: there are quite a few ‘graphic’ raw food photos that follow after the break!


Glitter Absolves All Sins – Tesco Real Food Christmas Cupcake Decorating Competition Winners


One of the Judge’s finished cupcakes.

There are, largely, two branches of thought surrounding cupcakes. There is the ‘yay cupcakes! Tiny bites of yum!’ branch of thought and the ‘eh, I’m over it’ branch of thought. There’s even a food rumour going round that ‘pies will be the new cupcakes’, and if pies in a jar start popping up commercially then I may very well well jump on board the pie train (mhm, pie train…). However, until that time, I am rather firmly in the ‘yay cupcakes’ camp, and proud to be so.

When the Tesco Real Food team asked me to be one of their ten London bloggers to judge their nationwide cupcake decorating competition of course I said yes. Cupcakes were made and decorated, I judged with my judging eyes (oh little judging eyes, how thee judge so) and on Friday 10th December we Judges, along with the two winners of the competition, were invited to attend the Winners’ Day at The Make Lounge with professional cake decorating chef, Mich Turner of The Little Venice Cake Company to decorate cupcakes. Huzzah!


The Sound Of The Fat Lady


Photo by David Mason

Sadly, the road for ‘I Am A Feeder’ stops here, as I’ve not advanced to round nine. But that’s okay! Because I made it to the final 24 and that’s pretty darn good! Plus, had loads of fun (and stress) doing it, and though I won’t be getting any extra cashish to help fund my three month trip, I have many more things to be thankful for! Like the super awesome bloggers I’ve met (and had so many silly moments with via. Twitter – to anybody I’ve weirded out along the way, I apologise profusely… and invite you to join in!), the amazing creativity of all of them, and friendships formed. Thanks to Project Food Blog I’m actually staying with people I’ve never met before, who have opened up their homes to me, offered to show me around their cities, and make sure that I get fed really well. I’m meeting a whole bunch more and if I’m anywhere near you I would love to meet you too! Send me an email or drop me a comment!


Round 8, Don’t Be Late!


Who’d have thunk it: 8 rounds later and still standing. I’m keeping this one short and simple today because I’ve subjected you all far too much to my ramblings. Please vote for me, help me get through to round 9. When I started this I said, “I’m just as curious as you are to see how far this ride can go” – I’m still curious. Have I got what it takes to be a finalist? Let’s find out.

To vote: sign-up/sign in to Foodbuzz.com, click the link below, click the heart above my entry to vote for me. Simples.


And whilst we’re talking competitions, a small reminder: if you’re in the UK today is the last day to submit your entry for the Tesco Real Food Christmas Cupcake Decorating Competition! The two winners will get to spend an afternoon with a super secret celebrity chef at The Make Lounge, and ten runners up will each receive a Cupcake Decorating Kit from Tesco’s, which is pretty darn badass. So get submitting! I look forward to seeing your entries.

Until next time then, peace and love.

Jax x

Project Food Blog Entry 8: A Piece Of Cake – Bippity-Boppity-NOM


I’m back again for round 8 of Project Food Blog, hosted by Foodbuzz.com and I’m so grateful. Thank you all so much for your support and lovely comments. As the sole representative for the UK/Europe I must say that one is rather chuffed (Edit: Apparently although I’m alone in the UK I’m not alone in Europe! Hi Cristina!). This round we were asked to create a baked good including a seasonal ingredient: pumpkin.

Baking and I am not the best of friends. This is more due to my laziness than anything else – I enjoy it, but I’m always the one with the “rustic” biscuits, and it’s because I don’t like to weigh ingredients. Well, not this time. This time I decided I was going to get out the scales, be precise and measure everything, because that’s what baking’s all about: precision. Well, and a bit of magic. And that’s really where the idea for this came from – one of my favourite fairy tales: a pumpkin cake (with a twist), shaped like a pumpkin, and some little choux pastry mice. And what’s more magic than my very own fairy tale: The Tale of Feeder Lady & The Baking Banquet.


Have You Got What It Takes? Tesco Real Food Christmas Cupcake Competition


The other day I came home to find a big box waiting for me. There is literally nothing more exciting than coming home to a parcel, especially when you’ve been eagerly anticipating its contents for a few days/weeks/months, and the anticipation was killing me. I took my big box upstairs and tore it open, to find that inside was an equally large red box, tied with a big silver bow (squeee!), and a little card from the Tesco Real Food team.

You see, in the spirit of Christmas, Tesco decided to hold a nationwide cupcake decorating competition, the prize for which is two lucky winners getting to cook alongside a celebrity chef for an afternoon, and ten runners-up receiving a very special Tesco Cupcake Kit. Pretty good, right? So what’s my involvement in all of this? Well, Tesco asked me to be one of their ten London food bloggers to help judge this competition, create my own cupcake and attend the chef day along with the winners. Cupcakes? Christmas? Cooking with a professional chef in a professional kitchen?! How could I refuse?


Roll Up For Round 6!


And so we meet again. You know, when I started this competition I never even thought I’d get through the first round, because there were so many awesome and talented bloggers who were competing. And, I’ll admit, I entered on a whim, didn’t calculate how much time and effort I’d be putting into this whole thing, just sorta thought ‘eh, why not’. And then I got through to the second round. And third round. And fourth round. And fifth round. And now I’m here, writing this in my kitchen in London, with the sunshine coming through the windows and blinding me, a massive pot of Morroccan lamb stew for my catering job this evening on the go on the hob behind me, and I cannot believe that I’m asking you to vote for me to get through into round seven. ROUND. SEVEN. I must be doing something right. Does this sound incredibly gushy and lame? Honey, I’ve got news for you: I am gushy and lame: I am lushy; or game.

Anyway, do you want to see me go through into round seven, wherein you get to see me on VIDEO being lushy?! I hope so. Help me once more, friends. Vote for me and help me advance one more round in this competition. I would be terribly grateful. Thank you for all of your support thus far – from friends and family, to complete strangers who have embraced me with open (blogging) arms: I’m sending you a huge hug. And Nom Man too!

You know the drill by now but here’s the gist: sign in/sign up to Foodbuzz.com, click the link below, click the heart, vote for me. Thank you with all that I am.


See you in round 7…? Peace and love.

Jax x

Project Food Blog Entry 6: Road Trip – More Tea, Vicar?


So I guess you guys must like what I do, because I’m through to round 6 of Project Food Blog, hosted by Foodbuzz.com! Thank you all SO much for you votes. Am thrilled to pieces. For this round we were told to create a meal that would travel well for a road trip, including an entree, side, dessert and drink.

So when you’re planning a road trip one of the key parts of said trip is transportation, right? Well. Next to food, of course. However, with my car currently out of action the travelling part of this challenge was going to prove tricky, so I got to thinking about where I was going to go and how I was going to get there, and more importantly about what I was going to make to eat. This then led to me thinking about this city I live in, and all of its transportation options, and how freakin’ proud I was to be the only Londoner in this competition… and then it hit me: I have to make High Tea and go see The Queen. And as for transport? My preferred mode is public, because if it doesn’t travel well on a double-decker bus and the Tube then, baby, it ain’t gonna travel at all.


Let’s Get It Onnnn


Round 5 voting is now OPEN! Woo! Help me get through to round 6 – my special cooler for that round arrived today and it’s totally awesome. Seriously. I spent most of the morning cuddling it. I am that lame. So help me get through to round 6 so that I can actually use it!

So now an apology. I know, I keep saying that I’m going to give you all of these wonderful updates and news, and then each week comes around and I, er, haven’t. So apologies for that, and particular apologies to David because he built me not one but two different sites: re-designed my food blog and did my photography portfolio site, and I haven’t even begun to tell you about the latter! But y’know, I want to keep it to myself for a little longer because it deserves the full attention and respect of you, my lovely readers, and with Project Food Blog still in full swing it just won’t get that. But I do want to take this opportunity to say thank you. So thank you, thank you, thank you to David, for his never-ending patience and good will (particularly when I phoned him up quite early in the morning whilst he was still asleep, freaking out about the launch of the blog, and he didn’t say ‘PISS OFF I’M SLEEPING’, he just requested I give him 10 minutes to sort himself out and then made it all work beautifully), his extraordinary talent and hard work, and his full support and encouragement in everything I do. I am more grateful than I could ever hope to express in written form or any other. If any of you need some website work done (or are in the Vancouver BC area and want some photography), you should get in contact with David and tell him I sent you!

So. Now to vote.

1. If you’re a Featured Publisher, click the link below, click the heart and do a little dance, baby, ‘cuz you just voted for me!

2. If you’re not a Featured Publisher, sign in to Foodbuzz, click the link below and click the heart – you’ve just voted for me too!

3. If you’re not signed up yet but you don’t want me to hunt you down and ask why the heck not, sign-up, sign-in, click the link below and click the heart – baby, you’re not just signed up to an awesome free foodie site, you are now also ON MY GOOD LIST. And you’ve voted for me ;)

Thanks guys! I appreciate you all and your awesomeness as always. You’ve got me this far, let’s get me one step further!


Until next time, my friends, you know the drill: peace and love.

Jax x

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